The author Subbaraman, tells about Smile Direct Club, a company that offers customers orthodontic treatment without seeing a doctor and for a significantly cheaper price than braces.
Subbaraman argues against the use of Smile Direct Club by appealing to most strongly ethos, along with logos, and pathos. She quotes licensed orthodontists, Smile Direct Club representatives, the AAO, and customers of Smile Direct to build her credibility. Her appeals to logic include, “SmileDirectClub is doing medical work that many state laws reserve for licensed professionals”, and there is medical risk without an x-ray analyzed by a licensed orthodontist and routine checkups by a doctor. The appeal to pathos includes the common relatable fear of seeing a dentist, and the fear of damaging ones teeth after using Smile Direct Club. The author’s tone shows she is against the use of Smile Direct. She lists several reasons why people should not use the company, she lists credible sources such as the AAO, licensed orthodontists, and former customers of Smile Direct Club that exclaim that it is dangerous, illegal, and unreliable. She emphasizes repetitively the medical risks of not seeing a doctor. Subbaraman intends to persuade against the use DIY orthodontic treatment and to inform the reader of the potential dangers of using DIY types of orthodontic care such as Smile Direct Club to straighten teeth.
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March 2018
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